Monday, April 30, 2012

Retail & Grocery Facility Cleaning

Store appearance is one of the primary factors that influence retail sales: research shows that 91% of shoppers choose where to shop based on whether the floor is clean. Maintaining this cleanliness requires a versatile floor care solution, capable of cleaning multiple floor surfaces as well as high-traffic areas. Advance equipment delivers the versatility retailers require, with simple-to-use, value-conscious selections that provide superior cleaning performance.

From walk-behind scrubbers and rider scrubbers to backpack vacuums and rider vacuums, Advance has a diverse selection of equipment to meet your facility cleaning needs. Learn more at: http://www.advance-us.com/industries/commercial/retailandgrocery.aspx


Monday, April 23, 2012

Cleaning Your Government Facility

Keep your government facility impressively clean with Advance floor cleaning equipment for GSA applications, designed to produce efficient results to accommodate frequent foot traffic. Delivering increased productivity to reduce labor costs, Advance commercial and industrial floor cleaning machines achieve a professional, aesthetic appearance that leaves a lasting impression.

Our relationship with the government is formalized in our GSA Federal Supply Service Contracts, making your purchase process easier:
  • GS-07F-0031H (Walk-Behind)
  • GS-30F-1027D (Rider)
Visit GSA Advantage to view the machines on our GSA Contracts, or contact Advance GSA Customer Service at 1-888-742-8470 for more information.

Monday, April 16, 2012

BBB Recommends Tennant Discontinue Certain Claims for ec-H20

The National Advertising Division (NAD) of the Council of Better Business Bureaus (BBB) has recommended that Tennant Company, a manufacturer of commercial floor cleaning equipment, discontinue certain claims promoting the superior performance of the company’s “ec-H20” technology. Nilfisk-Advance, Inc. challenged the following claims at issue before NAD:
  • ec-H20 “electrically converts water into a superior cleaning solution.”
  • “Independent studies show that ec-H20 outperforms [many] conventional chemicals.”
  • “ec-H20 technology makes water perform like a powerful detergent.”
  • “Tennant ec-H20 is proven to reduce environmental impact by up to 98%”
The advertiser asserted that it had permanently discontinued some of the claims at issue, prior to the challenge, including “Tennant’s ec-H20 is proven to reduce environmental impact by up to 98%” and “ec-H20 technology makes water perform like a powerful detergent,” measures NAD deemed necessary and proper.

Following its review of the evidence in the record, NAD determined that the remaining advertiser’s claims, “ec-H20 electrically converts water into a superior cleaning solution” and “ec-H20 outperforms [many] conventional chemicals” were broad superiority claims of floor cleaning performance that were not adequately supported by the evidence of comparative testing in the record. NAD recommended that these claims be discontinued.

NAD determined that although the advertiser established that ec-H20 technology can help customers reduce costs of chemicals, a message the advertiser is free to communicate, the evidence in the record was insufficient to support the advertiser’s quantified save “up to 100%” claim. NAD recommended that the claim be discontinued.

Tennant, in its advertiser’s statement, said the company “stands behind the advertising claims it has made about ec-H20 technology and does not agree with all of NAD’s recommendations. However, since the advertising claims at issue in this challenge have run their planned course, Tennant Company will consider the NAD’s recommendations in future advertising.”

Read the full press release at nadreview.org or download at http://www.narcpartners.org/DocView.aspx?DocumentID=9024&DocType=1

Friday, April 13, 2012

Tennant Abandons ec-H20 Advertising Claims

Nilfisk-Advance recently announced that ongoing efforts to expose Tennant’s misleading advertising claims regarding the performance of its ec-H20 technology have resulted in Tennant’s abandonment of those claims.

Upon launch of its ec-H20 technology, Tennant for years widely boasted on its website and in its marketing materials that “ec-H20 converts water into a powerful detergent.” Following the public disclosure of extensive third-party scientific testing that concluded ec-H20 performs no better than plain tap water, Tennant modified its advertising claim to “ec-H20 converts water into a superior cleaning solution.” Recently, Tennant has even abandoned that claim, and no longer asserts in its advertising that ec-H20 is a “powerful” or “superior” cleaning solution. Tennant has not produced any reliable and independent scientific evidence that proves that its ec-H20 technology cleans floor surfaces better than plain tap water, or as well as chemical detergents.

Industry critique of Tennant’s false claims first publicly surfaced when Nilfisk-Advance announced the results of independent testing November 2010, December 2010 and March 2011. Other industry players also questioned the veracity of Tennant’s claims, including industry leaders Diversey and Karcher. Karcher, a German company, has also brought legal action in Belgium, Germany and the United Kingdom against Tennant alleging misleading advertising. Those proceedings are pending, and a decision in the German case is expected in late April 2012.

Read the full release here: http://www.advance-us.com/aboutus/pressrelease/2011/tennantabandonsec-h20.aspx

Stay tuned for more news about this topic!

Monday, April 9, 2012

Hospitality Market Cleaning

We know that your hospitality facility requires top quality cleaning. Ensure your guests are greeted with a tidy, well-maintained appearance morning, noon and night. We’ll help you make your guests feel at home, with floor cleaning solutions that keep carpet and hard floors looking their best. From everyday sweeping and vacuuming to entryway scrubbing and periodic carpet extraction, our machines help you keep up your facilities—and your reputation—to impress guests and visitors alike.

Check out what Advance has to offer for your hospitality facility cleaning: http://www.advance-us.com/industries/commercial/hospitality.aspx


Monday, April 2, 2012

Healthcare Cleaning Solutions

Maintaining a hygienic environment in healthcare facilities is critical—and requires the ultimate in cleaning efficiency and effectiveness. Advance equipment delivers superior performance without sacrificing productivity, working efficiently and leaving floors clean, dry, safe and ready for use. Our equipment achieves the highest level of clean in heavy-use entryways, hallways and operating rooms—where speedy turnover is required, and contamination must be avoided at all costs. Certified HEPA filters featured in our machines ensure highest indoor air quality, particularly important for immunocompromised patients.

Learn more about Advance's healthcare cleaning solutions: http://www.advance-us.com/industries/commercial/healthcare.aspx