Nilfisk-Advance, one of the world’s leading manufacturers of
professional cleaning equipment, today announced that it has changed its corporate
name and brand to Nilfisk. The change is designed to create a stronger
alignment with the company’s global product brands while increasing brand
awareness for Nilfisk customers.
“In changing our name, we are reducing complexity in our
branding and simplifying our overall brand hierarchy to make it easier to
understand for our end-customers and dealers across the world,” said Jonas
Persson, president and CEO of the Nilfisk Group.
According to Jeff Barna, senior general manager and
president of Nilfisk-Americas, removing Advance from the corporate name and
brand in no way diminishes the importance of the Advance product brand. “We will
continue to leverage the strong heritage and history of the Advance, Clarke,
and Viper brands as we market and sell them throughout the Americas,” he said.
“This new corporate identity provides an exciting opportunity to support
Nilfisk’s future market strategy and further position the company as a global
market leader.”
Barna added that the change does not impact the company’s current
product brands or brand names, nor the company’s go-to-market approach with dealers
and end-users.
A new Nilfisk corporate visual identity will be unveiled in
April; over the course of the year, Nilfisk will update websites, marketing
materials, back office systems, legal conditions, etc. to reflect the change.
Nilfisk is one of the world’s leading manufacturers of
professional cleaning equipment with around 5,500 employees and an annual
turnover of EUR 918M. Based on a century of cleaning expertise, we develop and
manufacture high quality products that represent the latest technology and
innovation and offer the broadest product portfolio in the industry. Nilfisk
has sales companies in 45 countries around the world and with an additional
strong distributor network Nilfisk markets and sells its products in more than
100 countries worldwide. Nilfisk is a part of the NKT Group.
No comments:
Post a Comment