Nilfisk-Advance Changes Corporate Name, Brand to Nilfisk

Nilfisk-Advance, one of the world’s leading manufacturers of professional cleaning equipment, today announced that it has changed its corporate name and brand to Nilfisk. The change is designed to create a stronger alignment with the company’s global product brands while increasing brand awareness for Nilfisk customers.

“In changing our name, we are reducing complexity in our branding and simplifying our overall brand hierarchy to make it easier to understand for our end-customers and dealers across the world,” said Jonas Persson, president and CEO of the Nilfisk Group.

According to Jeff Barna, senior general manager and president of Nilfisk-Americas, removing Advance from the corporate name and brand in no way diminishes the importance of the Advance product brand. “We will continue to leverage the strong heritage and history of the Advance, Clarke, and Viper brands as we market and sell them throughout the Americas,” he said. “This new corporate identity provides an exciting opportunity to support Nilfisk’s future market strategy and further position the company as a global market leader.”

Barna added that the change does not impact the company’s current product brands or brand names, nor the company’s go-to-market approach with dealers and end-users.

A new Nilfisk corporate visual identity will be unveiled in April; over the course of the year, Nilfisk will update websites, marketing materials, back office systems, legal conditions, etc. to reflect the change.

Nilfisk is one of the world’s leading manufacturers of professional cleaning equipment with around 5,500 employees and an annual turnover of EUR 918M. Based on a century of cleaning expertise, we develop and manufacture high quality products that represent the latest technology and innovation and offer the broadest product portfolio in the industry. Nilfisk has sales companies in 45 countries around the world and with an additional strong distributor network Nilfisk markets and sells its products in more than 100 countries worldwide. Nilfisk is a part of the NKT Group.

Hospitality Cleaning: Kinseth Case Study

Delivering on their promise of “world-class hospitality” for “every guest, every time” is no small task for Kinseth Hospitality Companies—especially considering the dozens of hotel brands they operate across the Midwest. Every room, hallway and common area needs to look consistently, freshly cleaned, 24 hours a day, 7 days a week, without ever closing the doors to guests. 

Such is the case for one Kinseth Hospitality property: the Holiday Inn Hotel & Conference Center located in the heart of Rock Island, Illinois. With 175 guest rooms, nearly 10,000 square feet of convention hall space and a large, open lobby and waiting area, this Kinseth property uses Holiday Inn’s Sparkle Program to set a strict standard of cleanliness throughout the hotel. However, achieving that standard is easier said than done.

The Challenge

The constant foot traffic from occupants and conferences, large space and high standard of guest satisfaction all present a complex challenge for Holiday Inn Rock Island’s cleaning and maintenance staff. In addition, while the hotel’s vintage appearance lends itself to a comfortable, classic atmosphere, its 1964 construction makes cleaning and maintenance even more difficult. Finally, because of the always-open nature of the business, there’s little time to implement new practices and equipment.

“We don’t have a ton of time. Our business is open 24/7, 365 days a year. There’s always stuff going on. There’s always motion in the building. There’s always something,” said Connie Schlichting, Regional General Manager for Kinseth Hotels. In short, there’s a lot of space to clean, and a number of complicating factors dictating how that space can be cleaned.

The Solution

Connie turned to Advance for answers, and the team went to work. Meeting on site with Connie and her staff, the Advance team introduced seven new cleaning machines specifically selected to best suit their needs, while replacing mops, buckets and other outdated equipment.

In just a few hours, the Advance team organized and provided basic operational training to the hotel staff, and left the machines in their capable hands.

The Result

Just one month after the Advance team trained in the hotel cleaning staff, the difference wasn’t just clear—it was clean. 

Connie reported productivity boosts that reduced cleaning times up to 30%, saving anywhere from three to five minutes per room. This allowed for the same number of staff to clean more areas of the hotel in the same amount of time. But employees weren’t just cleaning faster—they reported a higher level of satisfaction with the ease of cleaning. 

Rock Island guests weren’t just pointing out how clean things were; more often they were not even noticing it at all as faster dry times meant no “Wet Floor” signs, quieter vacuums meant fewer noise complaints, and higher productivity meant staff spending less time in each area. And, thanks to the primarily battery-powered equipment, both guests and staff didn’t have to worry about the common tripping hazards presented by traditional power cords.

Perhaps the most important result that arose from the study was the high quality of cleaning itself. For example, when comparing the performance of the SC351TM micro scrubber to a traditional mop and bucket in their lobby, Connie said, “It just made it very smooth and clean all day long. We used it every day, and while you only had to use it once, the more we used it, the better our floor looked. It just keeps the shine and everything about the floor looking a lot better.”

From the quiet, lightweight and longer-corded vacuum to the fast-drying, non-streaking micro scrubber, each piece of Advance equipment used at Holiday Inn Rock Island received a glowing review. Beyond that, the cleaning performance and productivity at Holiday Inn Rock Island really speaks for itself—cleaning that people don't see to believe.

Learn more about Advance's cleaning solutions for the hospitality industry.